St. Lawrence University Athletics

From his days on campus as a play-by-play announcer for KSLU through his legendary career in sports broadcasting, Bill Creasy has been in the middle of the action. From the Kentucky Derby to the Super Bowl, he has produced every type of international sports event in the second half of the 20th century. After working for CBS and NBC, Creasy formed his own production company in 1970, working with such major media as Sports Illustrated and ESPN to bring athletic contests to television audiences.

Creasy also began adding executive responsibilities to his portfolio. In 1969, he became president of the Oakland Seals hockey team and Trans National Communications television, which bought the Boston Celtics. In 1975, he was named executive director of the New York Racing Association; he also produced television features and films for the association and supervised the closed circuit system at Aqueduct, Belmont and Saratoga raceways. In 1980, a relationship with ESPN began, and through the next 20 years, he served in consulting, producing or directing roles with the multimedia giant. Through his consulting work Creasy offered his expertise to multinational corporations.

Bill Creasy has remained a loyal and generous alumnus, serving a three-year term on the Alumni Council and assisting with reunion fundraising. His name has become synonymous with campus celebrations; in 2001, Creasy Commencement Commons was constructed as the site for Matriculation each fall and Commencement each spring. Its elegant stone walls are a favorite location for outdoor classes. In 2002 the University dedicated Creasy Way, the landscaping project that graces the areas between Park Street and Appleton Arena and transformed that area of campus to a centerpiece of pride.